Feb 27, 2012

AOL Launches a Completely New and Rebranded AIM

Brian Cronin's picture
Brian Cronin
Director, Strategy

Congratulations to our friends at AOL's AIM on the launch of AIM’s revamped messaging platform with their brand new identity.

Hot Studio was honored to help conceive a new identity that would introduce a new generation of users to one of the Web’s truly iconic social utilities. Working closely with AIM’s product team, Hot’s designers created a brand strategy and hand-drawn logotype that closely integrates with a host of new AIM features, and underscores the fun and functionality of using AIM.

AIM's new look is already getting lots of attention from folks like PC Magazine and Time. Be sure to check out AIM for yourself, and say hello to an old friend with a great new look.

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