Apr 20, 2009

Hot Happenings: April '09

Holly Hagen's picture
Holly Hagen
Senior Visual Designer

Riffing off of Maria's announcement of her IDSA Designer Spotlight Webinar, "Let's Get Personal—Building Communities through Humanitarian-Centered Design," I thought it would be neat to share with you all a few Bay Area events the Hotties are interested in. And if you do have a few empty dates in your calendar, hope you can swing by and say hello.

First up... On April 21st, Social Media Club will be looking into the power of social networks. SMC SF/SV is kicking off the evening with a half-hour fireside chat with John Hagel, network effects expert and Director at Deloitte Consulting LLP. After the chat, Chris Heuer will moderate a discussion with a panel of distinguished social media authors: Clara Shih, author of The Facebook Era; Tara Hunt, author of The Whuffie Factor; and Adam Jackson, author of 140 Characters. They will share their insights on social networking channels, such as Facebook and Twitter, and provide details on how these tools can powerfully function in the enterprise to help companies accomplish real business objectives. So if you aren't busy with all ad:tech events going on, tickets are definitely going fast (if not already sold out) so register today.

Next... On April 28th, Hot Studio will be hosting IxDASF's "When UX Research is Evil." Usually when you design and conduct a user research study, you're focused on keeping the methods sound, recruiting good users, and asking the right questions, which is already a tall order. Unfortunately, no matter how well you conduct your studies, your methods have little to do with how the research ultimately gets used. Everyone's a little bit to blame for this: researchers can do evil by conducting useless research and presenting it ineffectively; clients can do evil by misconstruing findings, or by undervaluing research to begin with. This talk will cover the ways that research can be misconducted, misinterpreted, and misunderstood, and on the other hand, how you can involve your clients in your research, to show them how and why it's done, and get inspired to think about design problems through the eyes of real users. RSVP today and see you there.

Last but defeintely not least... On April 30th, our very own Henrik Olsen will be speaking at the Commonwealth Club on Creating Authentic Online Brands That Work. Learn the best branding techniques to resonate powerfully with your audience. Anyone interested in developing a stronger presence for their organization online will hear ideas about how to build a working vocabulary that embodies the values of your audience while delivering successful invitations for engagement and communication. Should be a great session and don't forget to register.

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