Nov 21, 2011

Hot Hosts Balanced Team Conference

How do developers, designers, and product managers all focus on making great products?

That was the main question asked at the Balanced Team Conference, held in late September at Hot Studio’s San Francisco office. The weekend-long event gathered 60 leading product minds, including Jeff Patton of Agile Product Design; Janice Fraser of LUXr; and Alan Cooper.

“Balanced Team is about creating better products through collaboration,” said attendee Dave Eresian, Hot’s Director of User Experience. “It’s about improving communication between developers, designers, user experience architects and product managers, getting people out of their silos and leveraging the collective wisdom of a balanced team.”

The weekend featured more than a dozen presentations, each of which looked at the Balanced Team concept from a different angle. User Experience expert Johanna Kollmann considered the applications of Balanced Team within an agency context, while executive coach Dale Larson looked at Balanced Team’s impact on marketing efforts.

“We were thrilled to host Balanced Team,” said Chris Jones, Hot’s Principal of Strategy and Engineering. “Hot has an ongoing mission to look for better ways to collaborate with teams, clients and partners, and this is a pretty amazing group of people pushing these principles within their organizations. It was a really ideal fit.”

To learn more about the conference and the Balanced Team mission, be sure to check out the Balanced Team website.

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