Jan 13, 2011

Hot Studio Partners with Zinio and Hearst on Videos Showcasing Magazine Apps

Hot Studio is proud to announce its role in producing a series of videos that showcase the vision and content for iPad apps with Zinio and Hearst Magazines. The first video in this series is for Marie Claire and was officially released on MarieClaire.com yesterday to coincide with the release of the first Marie Claire monthly interactive issue for iPad.

The videos, created in partnership with Zinio and Hearst, demonstrate innovative features that distinguish the apps as completely re-created versions of their respective magazines. Readers of Marie Claire, for example, can now experience a "living" cover, embedded videos, audio clips, interactive quiz, and user-controlled 360-degree views of featured items and accessories.

"The work we're doing with Zinio and Hearst Magazines points the way to the future of magazine publishing," said Hot Studio President, Rajan Dev. "This video beautifully demonstrates how richly Marie Claire and other published properties can be experienced on the iPad or, for that matter, as an app on any other digital platform." Dev noted Hearst's ability to leverage its quality web content greatly helped in creating a truly enhanced magazine experience.

The concepts and video are based on Marie Claire visioning, Hearst App Lab capabilities, and Zinio's digital solutions that leverage its UNITY™ distribution platform and services for publishers. The apps fully utilize Zinio's capabilities with an eye toward future enhancement of magazine experience.

In addition to a recent article in Communication Arts, you can read more about our work with Zinio here and here.

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