May 12, 2009

Let's Get Personal: Building Communities through Humanitarian-Centered Design

Maria Giudice's picture
Maria Giudice
CEO & Founder

It's confirmed: The world is broken and it needs to be fixed. The economy is hurting, the world is warming, and people are in need, abroad and at home. What can we as designers and as individuals do to help make the world a better place? How can businesses afford to be philanthropic when the focus has been on maximizing value for shareholders? How can design be part of the solution rather than part of the problem?

Recently I gave a talk to IDSA discussing ways in which designers can use their talent and energy to help save the world. Sounds like a lofty goal? It is, but my feeling is that if every creative person can donate a little bit of their talent toward protecting the planet and helping people in need, we’d all lead happier, more fulfilling lives. For those businesses that only focus on the bottom line, I ask, “Is making money all there is in life?” Let’s redefine what makes a healthy, successful company.

A healthy, successful company, in my view, is one that is financially thriving. It has happy employees who share their company’s values and enjoy coming to work every day. It does what it can to minimize its carbon footprint and think of ways to restore the planet. We are all connected now, meaning we need to band together to help make this a better world and protect our planet.

Besides seeing some embarrassing pictures of me and my artwork from my early years, you will learn about tools and techniques for building online communities, strategies for extending your reach with existing social media platforms, and how design can be the great differentiator for profit-based and not-for-profit companies and organizations.

Enjoy the slideshow. I’d love to hear your feedback.

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