Oct 15, 2010

Our New Look for S.F. Chinatown’s New Y

Hot Studio is proud of its modest role in the opening of the new San Francisco Chinatown YMCA late last month. To go along with the $25 million renovation and expansion of the historic building housing the invaluable institution in the heart of Chinatown, we helped the Y create a logo reflecting its burnished prominence.

We worked with the folks at the Y in designing a visual identity that would both capture the spirit of its nearly century-old legacy as well as its bright future. The identity we came up with—which complements the Y’s existing logo—has a clean, modern look. It incorporates the traditional Chinese character for “human” (pronounced “youn”), as seen in the blue form in the logo. The blue, orange, and green characters together symbolize “humanity” and “community coming together.”

“Part of what sets Hot apart is our dedication to the community we work and live in,” said Maria Giudice, our CEO and founder. “Helping the new Chinatown YMCA communicate who they are and what they’re about is gratifying. Like the California Academy of Sciences or SFMOMA, they serve a huge role in the lives of people in San Francisco.”

This isn’t our first project working with the Y. You can learn more about the website redesign we did for the YMCA of San Francisco here.

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