May 23, 2011

Where 2.0 Conference 2011

Shalin Amin's picture
Shalin Amin
Senior Visual Designer

This year's Where 2.0 Conference took place in Santa Clara last month and, since most of us were busy working, O'Reilly has kindly posted the videos to YouTube for our viewing pleasure.

The videos are quick 5-10 minute presentations—some hot, some not. What I’m noticing is that people are starting to use the word “Web 3.0.” I know, I know, “Web 2.0″ was lame but for the purposes of this article think of it just as versioning. If we look at Web 2.0 in terms of taking user-generated data and turning it into user-facing services, Web 3.0 is taking that data and turning it into meaningful services around collective intelligence, output via visualizations or algorithms for more useful consumption.

Time for an example: Foursquare. Really? Yeah, really… If you aren’t familiar with Foursquare, the product is centered around people and locations and check-ins. I myself wasn’t a big believer and, in fact, “checked out” only to check back in with their latest version. The explore tab is a feature that takes your check-ins and through collective intelligence outputs real, meaningful recommendations based around your previous check-ins and interests. The tool is powerful when you are visiting different cities but is of minimal value to me in NYC.

I’m sure there are other examples, so please feel free to post.

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