Bank of the West is a regional firm specializing in personal, business, and commercial banking. The bank is known for excellent customer service, and wanted customers to have the same experience online via a new tool for online account applications. Hot Studio was asked to quickly redesign the website to coincide with Bank of the West’s launch of the Web applications.

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Modernized design and streamlined content
With limited time, we needed to redesign as much of the site as possible. With that in mind, we created an updated modern look and feel for the home page, and made CSS changes throughout the rest of the site. We also made it easier for customers to navigate among pages and find relevant banking products and services. The path to applying for an online account was highlighted, as was the ease of doing so.

Meeting customer needs means more business
The new site tailors itself to banking needs allowing Bank of the West to offer great services online as well as in branch.

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