Providing a Platform for Progressive Activism CREDO Home Page Redesign
CREDO Mobile is unique among mobile phone companies because it distributes a percentage of its profits to nonprofit organizations. CREDO Action, the political activist arm of CREDO Mobile, encourages people to participate in local peace rallies and contact elected officials about upcoming legislation. Hot Studio was asked to design a site for CREDO Action telling the entire CREDO story with the voice of progressive activism.
Distinct but complementary brand messaging
Part of the challenge was to extend CREDO Mobile’s brand to the Action site while keeping the messaging for each distinct. We collaborated with CREDO on how to engage people without giving them a “hard sell” about CREDO Mobile, while at the same time appealing to progressives who might be interested in CREDO Mobile’s services.
Identifying and providing relevant content
It was important that the Action site empower progressives on various issues. We designed the site to allow people to stay informed on fast-moving social issues through celebrity political blog posts and cell phone alerts. And we provided a way for them to volunteer online with CREDO Action.
Focusing on the positive
The new site’s cause-and-effect visual style provides an experience of immediacy and shows how political actions have led to positive results. Users can understand CREDO Action in a snapshot, and at the same time explore its relationship to CREDO Mobile.
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We never worked with a development and design shop that cared as much about our customers as we did. Until we worked with Hot Studio.
Becky Bond
Director of Politics
