Over 400 NBA players have Five-Star Basketball to thank. For Michael Jordan and many others, the path to Basketball Hall of Fame started at the Five-Star Basketball camp. Originally opened in the 1960s as a non-profit initiative to keep inner city kids at the top of their game and off the streets, today this family-run subscription-based company trains 15-17 year old kids for professional basketball careers. With new management on board and franchises popping up around the country, Five-Star Basketball challenged Hot Studio New York to create one united website experience for this iconic American brand.

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Hoop Dreams Come True
With so many fragmented sources of basketball content online, from tournament registration to power rankings, Five-Star Basketball seized the opportunity to offer it all in one place. With help from Hot’s engineering partner Pivotal Labs, the team created a new backend infrastructure to support the social-powered experience this target demographic expects. Complete with news, videos, blogs, social media, registration for tournaments and access to player profiles and power rankings, the new Fivestarbasketball.com shines as a central source for this teen market. Even better, the new site honors its non-profit roots with free training drills for kids who can’t attend the camp.

The All-Star Team
Just like in basketball, the success of this project required expert skill and commitment from all members of the team. Collaborative by nature, Hot worked closely with Five-Star Basketball and Pivotal Labs and utilized agile development methods to build this revolutionary web experience from research to implementation in record time.