Flying Like the Pros is an educational site for the recreational pilot founded by J. Robert “Mossy” Moss, one of the most highly respected flight instructors in the country. The site offers instructional videos from top experts on various small aircraft. Its goal is to provide continuing education for aviation enthusiasts, long after they’ve earned their pilot license. Hot Studio was enlisted to design the site so it could help to carry out the company’s mission.

FULL STORY

A responsive educational site
Flying Like the Pros wanted to become an online educational resource where users could access streaming video and interact with a faculty of experienced flight instructors. This required design of the site’s experience from crafting an overall look and feel, to formulating an elegant presentation of its various video content, to creating an extensible framework that could accommodate community interaction between students and instructors, as well as future educational content.

An experience evocative of flight
Evoking the sensation of exhilarating high vantages and easily scanned horizons, Flying Like the Pros places its instructional content at the fore. Users can preview a video course before purchasing it. They can personalize profile pages to inform instructors what their needs are. And the site encourages meaningful long-term communication between users and instructors, who can now field questions.

A site that can grow
The new site is about more than just watching instructional video. In collaboration with our development partner, Emerge Interactive, we designed a stimulating experience within a flexible framework for a growing company.