What’s more fun than playing Wheel of Fortune, Video Poker, and Super Slots? As Facebook’s widely successful gaming forum proves, it’s playing against your friends. Nobody knows this better than the app creators of “Games.” With the license to create Facebook apps for top games such as Jeopardy and Vegas Nights, this inventive company turned a few good apps into a Facebook phenomenon. With millions of users and a new corporate acquisition by the Game Show Network (GSN), Games called on Hot Studio to update its logo and landing page for its growing success.

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2 designs, 40,000 perspectives
With solid customer research already in hand, Games knew just what to do. They needed to make it easier and more fun for existing users to play new games, while attracting their friends to try Games for free.

With Hot at the helm, the team completely overhauled the Games logo. Out went the dated arcade-style icon that confused modern gamers (many of whom came of age after the arcade era). In came the new logo that evokes the fun of game play and embodies a contemporary aesthetic. Next, the team designed a fresh landing page that showcases top games, tournament listings, winning points, even the games Facebook friends are playing.

What do the gamers think of the designs? At Hot, we believe the Facebook response speaks for itself. On the day of launch, 40,000 Games fans not only noticed the improvements, but they “liked” them too.