Quest Diagnostics is a global company dedicated to improving patient health through unsurpassed diagnostic insights and innovation. As the world leader in diagnostic testing, information and services, Quest Diagnostics entrusted Hot Studio with the launch of its first ever business-to-consumer venture—the Gazelle mobile health application.

FULL STORY

The result: two user-friendly marketing microsites, developed simultaneously for a seamless experience on the web and on mobile devices.

Empowering moms
Gazelle empowers people to see, store, and share their family’s medical information right on their phones. From prescription details to allergy information to emergency contacts, Gazelle makes it easy to manage health information.  

Quest Diagnostics’ brand commitment to help patients take control of their health is the very foundation of the microsite design. We communicate clearly with the Gazelle target user: moms seeking better control of health information for themselves and their families.

On brand and on time
From concept to launch in just a few short weeks, we focused on creating the optimal site experience for the target user: approachable and personable in look and feel, clear and compassionate in tone and voice. Built on WordPress, the finished microsite delivered exceptional quality in record time. Since the day it launched, this efficient microsite drives app downloads and reinforces the Quest Diagnostics brand promise at every level.

A partnership is born
Quest Diagnostics recognized the value of our people-centered approach to interactive design. Since the creation of the Gazelle microsite, they’ve invited us to redesign their corporate website. Today, Hot Studio serves as their preferred vendor for their consumer-facing work.