Building from the bottom up
To do that, it was necessary to overhaul the site’s entire structure. We partnered with various development and usability groups at iShares, working with their domestic and international teams. After working for nearly a year with iShares on other website projects, including a redesign of the tools pages, we had a solid grasp of their brand.

Setting standards
We looked at various ways to allow investors to utilize a rich set of investing tools and easily find market insights. We used functional prototypes of Web pages to measure the strengths of different design possibilities. And, based on the work we were doing on the redesign, we helped iShares craft a set of design and interaction patterns for their global websites’ standards. This would help them create a consistent user experience on their regional market websites around the globe.

A successful collaboration bears fruit
The new site lets people easily discover all the features that differentiate iShares’s investment services from the rest of the field. The site provides investors with contextual relevance across iShares’ many sections (tools, products, and education) and is a testament to a successful collaboration stretching over a year.