One stop for marketing, sales, and customer support
The site had to go beyond its marketing role to include e-commerce and customer support around the Kno. Not only did the message have to be clear—the Kno integrates all your tools and resources into a single device, and it’s a better way of learning—but a seamless experience had to be created for purchasing the tablet, digital books, third-party applications, accessories, and supplemental learning materials. And people would need to easily manage their accounts from the website.

Seamless integration between tablet and website
Working onsite with Kno’s executive and product management teams, and relying on our knowledge of e-commerce best practices, we created a highly detailed user experience integrating the tablet and the website. Students can shop for books, access their apps and other educational materials, and manage their account from either the Kno or their computer.

We designed a user-support section called My Kno, which echoes the visual design we created for the tablet’s user interface. As soon as students access My Kno, they’re in familiar territory, creating a simple, easy experience.

Serious mission, hip design
For the site’s visual design, we developed a visual vocabulary based on Kno’s brand and conducted several conceptual explorations. We arrived at a look and feel that speaks to Kno’s serious educational mission (appealing to the parents likely to purchase the Kno) and evoking the idea that the Kno is a hip and sophisticated device (appealing to the tech-savvy student). We also provided art direction around photography for the website.

Further in our collaboration with Kno, we provided client management to assist them with managing their internal team at a time when their organization was growing rapidly.

Kno-it-all
Kno.com now delivers a multifaceted experience to its multifaceted users, allowing them to clearly understand Kno’s value proposition, manage their accounts, and shop for content for their Kno once they’ve purchased one—which they can, of course, do from the site itself.