From Hot Stocks to Hot Studio MarketWatch Website Redesign
MarketWatch, a subsidiary of the WSJ Digital Network, provides independent, online financial news for professional middle-tier and individual investors. With its focus on this narrow group of users, MarketWatch set out to expand its audience and revenue, all while reinforcing its position as “the source for investors who follow the pulse of the markets.” With a massive website overhaul underway, amid one of the worst recessions in modern history, Hot Studio seized the opportunity to put its seasoned design team to work on this high stakes project.FULL STORY
Hot shorts the timeline
With a tight project timeline, Hot identified the project elements and got started. The plan entailed a complete redesign of the website and upgrades to the existing site offerings and infrastructure. Additional challenges involved the delicate balance of the unique goals and distinct processes of MarketWatch and its parent company, including how advertising works across the WSJ Digital Network properties.
Charging forward with information architecture and interaction design, user persona development, product strategy, user research, usability testing, and visual and Web-based application design, the Hot team delivered an exceptional new site experience on time, on brand, and on budget.
Big gains for MarketWatch.com
Today, MarketWatch.com features fast access to its deep reserves of content and an energetic, contemporary look and feel in line with the WSJ Digital Network brand. New innovations designed to benefit users and attract advertisers star in this dynamic new interface. From customizable content that travels with readers as they move through the site to a multimedia news and advertising kiosk, these timely updates position the site as the premiere destination for financial news. A fitting forum for up-to-the-second market info, the newly designed website reaches a vast new audience and ultimately, fresh revenue potential for MarketWatch and WSJ Digital Network at large.
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From design concepts to graphics, navigation, and even editorial layout, Hot Studio had us running as a team from the first day of planning. I thank them very much for their innovative and passionate efforts.