But with stateside success well underway, Ancestry.com set its sights on an even more ambitious goal. The time had come to introduce the power of Ancestry.com to families around the globe. Right away, the Hot team identified the challenge. For Mundia.com to thrive on an international scale, it must speak to users from a local perspective. It must understand the languages and cultural contexts for a diverse global audience, all while delivering the easy-to-use research tools users need.

A world of good
Developing a site of this scale and scope came with practical considerations. How would family members communicate in different languages? How would the site accommodate varying Internet connection speeds? How would the user interface be received in different cultures? With Hot Studio leading the way, Ancestry.com approached each issue with user-centered solutions and proudly introduced Mundia.com.

Complete with over 14 different languages, a fresh intuitive interface and superior functionality, Mundia.com connects family members in countries the world over. Today, this exceptional site exceeds Ancestry.com’s expectations. Not only does it expand the business to a thriving international market, but quite literally unites the world through the joys of discovery and family.