All bases covered: from product strategy to branding
To build the premiere vacation marketplace from scratch, we needed to cover all our bases. Relying on our deep knowledge of best practices, we tackled everything from product strategy and Web application design to the crafting of the site’s brand and the resulting visual identity and logo.

Crafting the visual identity and logo
Since Viscape was a new brand, Hot needed to design a site that would attract and retain users with a fun personality while at the same time differentiating it from established competitors. Our designers expressed Viscape’s “playful traveler” brand with seasonal colors, a hand-drawn illustration style, and beautiful photographs of global destinations.
 
Making a dream into reality
The new site allows users to find and manage rental properties around the world, rate destinations and properties, plan trips together, share photos, get recommendations, and ask questions within the community. The site evokes the ease of vacation, so planning and researching are fun. The site’s experience reflects Viscape’s brand and captures the vision of its founder and president.