With a growing base of devoted users, Wal-Mart seized the opportunity to democratize Vudu’s cutting-edge technology by bringing it to the masses. With Hot’s help, Vudu.com welcomes all American movie fans with a simplified product offering and easy-to-understand UI design.

On-ramp for on-demand
To tailor the Vudu experience to appeal to a mass market audience, Hot stepped inside the new user experience. First stop: installing and experimenting with the product at Hot Studio. This hands-on out-of-box experience helped the team identify key barriers to entry. The result is the development of key flows that help translate the offering to Wal-Mart’s core customers, while preserving a rich feature set for the enthusiast. The new design includes a fresh, accessible “Why Vudu?” page that not only explains how Vudu works, in everyday language, but shows consumers just how easy it is to use. This streamlined on-ramp features graphics for an at-a-glance view of Vudu benefits, installation, and its competitive advantage over the market leader, Netflix.

Reeling in Netflix users
With a better streaming HD movie selection than the popular Netflix service and a much more contemporary user experience, Vudu is primed to attract the typical Netflix customer. With Hot’s direction, the new interface reflects Vudu’s competitive advantage while targeting the emotional connection consumers have with movies.  By showcasing large amounts of movie content on the home page with an innovative wide-screen carousel, and also providing new users with an easy on-ramp, they see more than the huge selection of top flicks. They see a new, more convenient way to experience the movies they love—Vudu.com.