As Hot Studio collaborated with the Finertys, helping them create a website from scratch, it became clear a logo was needed that would strongly convey the site’s values and mission. The logo would have to be clean and descriptive—and memorable within just seconds of looking at it. Hot would leverage the site’s visual design work done earlier.

A logo featuring a welcoming garden door was settled upon. But further scrutiny—did this logo convey the dynamism of the site?—led to the happy reconsideration of another logo: that of a friendly, cute bee—the epitome of sociability and gardening.

Your Garden Show now has a logo that cleanly embodies and instantly conveys its values: community, inspiration, and fun. And because of the logo’s high integrity, it’s easily adaptable to other presentations, such as animation.